From the 13c., name given to the rite of Vespers of the Office of the Dead, so called from the opening of the first antiphon, "I will please the Lord in the land of the living" (Psalm cxiv:9), from L. placebo "I shall please," future indic. of placere "to please" (see please). Medical sense if first recorded 1785 "a medicine given more to please than to benefit the patient." Placebo effect attested from 1950.[1]

"The most effective approach is big and red."

^{1. From the Online Etymological Dictionary, accessed 1:15pm on 6/29/12}

Maggie Casey | Placebo
June 29th | 7-10 PM
12128 | 12900 NW Marina Way