Lobby of the 937 condo (all photos Jeff Jahn)
Generally, I avoid Portland's annual
Street
of Dreams extravaganza as a decidedly middlebrow McMansion gawkfest (I'm
for taste vs size). But this year it's in the Pearl District, making it an urban
density showcase in Portland's chief arts district. In fact, it's this massive
influx of bare walls that most Portland
art
dealers have found terribly interesting. Typically, real-estate and the
art markets are intimately related and the bad condo market is hurting galleries
and artists.
Now critically speaking, none of the art at Street of Dreams is edgy (much of it is tripe) but it is interesting to see some of the good work away of the more antiseptic gallery and museum walls in a home environment. Sadly, most never see collectors homes and these tours are designer choices so they don't have the same idiosyncratic variety of a real collection. Still it is interesting.
937 balcony view of North Park Blocks and Big Pink
Different than a gallery or museum setting a nice
Dianne Kornberg makes this bathroom
Gabriel Manca's
A Roof to Mend (After Vidor) in entryway
Vintage modern furnishings
Al Souza's Spunk (2004) above the dresser
Still, these condos are hardly empty and their presence in the Pearl constitutes
a closer relationship between art and home life... in fact these condo dwellers
can see into one another's homes and the absence of art would be telling. This
raises some important questions... like, will this rear window awareness lead
to the collection of more impressive large format works? Will taste and name
recognition of particular artists become more important? To an increasing degree,
I've already seen that kind of culture "recognition"shift in Portland
during the past decade and its bound to continue with aesthetically higher profile
projects like the 937, Metropolitan, The Casey and Waterfront Place etc.
The
937 is currently the most aesthetically unique home address in the Pearl.
Installation of Froelick Gallery artists at 937 condo
Drake Deknatel painting on the right
Not surprisingly many local dealers placed work in the furnished show homes
and surprisingly I overheard a great deal of gallery discussions while traipsing
the halls of the 937, which is directly around the corner from Elizabeth Leach
Gallery, PDX Contemporary, Chambers, Blackfish and Pulliam. From what I heard
it seemed like the proximity of those galleries was a major plus for this
Holst
designed property (PORT recently visited their
understated
but excellent Ziba Headquarters just up the street. The wine red balconies,
floor to ceiling windows and the fractal patterned skin where each interior
unit is the same do make this a very appealing building, with a modern look
that encourages an aesthetically tuned outlook.
937 from the street