W magazine's first ever art issue is out with a feature spread involving Richard Tuttle, whom I admire a lot and reviewed a few months ago here. Let's just say the Eden photoshoot is mostly window dressing and its saturated glossyness seems more typical of Pipilotti Rist than Tuttle's earthier and dryer sense of humor. His work demands a simple, more elemental aesthetic in order to be successful and I don't see that here. True, the fashion world and art have a lot in common, especially these days but one has to ask, does anything stimulating come of it? In Tuttle's case...maybe not. Better than the magazine spread, here is a video documenting the production. Then there is the whole issue of the diluting popularity of the art world.... which I'm on a fence or two about. Will popular mechanics have an art issue next?